The terms that apply when you use our website or engage Digital Udyami for digital marketing, website, advertising, branding and AI services.
Last updated: 27 September 2026Governed by Indian law
In short
The Key Points at a Glance
Scope is agreed in writing
Each project or retainer starts with a proposal that sets out deliverables, timelines and fees.
Ad spend is yours
Advertising budgets are paid by you directly to Google, Meta and other platforms, from accounts you own.
You own your work
Once invoices are paid, the final deliverables and your accounts belong to you.
No fake guarantees
We commit to sound work and honest reporting, not to rankings, leads or revenue we cannot control.
On this page
01About these terms
These Terms and Conditions (“Terms”) apply to your use of www.digitaludyami.com (the “Website”) and to the services provided by Digital Udyami (“Digital Udyami”, “we”, “us”) to you (“Client”, “you”).
By using the Website, accepting a proposal, signing a service agreement or paying an invoice, you agree to these Terms. If a signed proposal or agreement says something different, the signed document takes priority for that engagement.
02Our services
We provide digital marketing and related services, including search engine optimisation (SEO), website development, Google Ads and Meta Ads management, social media marketing, branding and advertising, AI automation and AI content management (the “Services”).
Service descriptions on the Website are general. The exact scope, deliverables, timelines, number of revisions and fees for your engagement are set out in the proposal or quotation we send you (the “Proposal”). Work not included in the Proposal is extra and will be quoted separately.
03Starting an engagement
An engagement begins when you accept the Proposal in writing (email or WhatsApp is enough) and pay any advance stated in it.
Projects (such as websites and branding) run until the agreed deliverables are completed and handed over.
Retainers (such as SEO, ads management, social media and content) run month to month, or for the minimum term stated in the Proposal.
04Fees and payment
Fees are as stated in the Proposal and are exclusive of GST and other applicable taxes, which will be added to invoices.
Projects usually need an advance before work starts, with the balance due at the milestones stated in the Proposal. Monthly retainers are billed in advance at the start of each month.
Invoices are payable within 7 days unless the Proposal says otherwise.
If payment is late, we may pause work, campaigns or support until it is received. Timelines will be extended by the length of the delay.
Advances and fees for work already started or completed are non-refundable, unless the Proposal says otherwise or the law requires a refund.
05Advertising budgets and third-party costs
Advertising budgets (“ad spend”) for Google, Meta, LinkedIn and other platforms are not included in our fees. You pay them directly to the platform, using an ad account in your business name.
Third-party costs such as domains, hosting, premium themes and plugins, software subscriptions, stock images, WhatsApp Business API charges and printing are paid by you, unless the Proposal says otherwise.
Platforms may reject ads, limit reach or suspend accounts under their own policies. We will help resolve such issues but are not responsible for platform decisions.
06Your responsibilities
To help us deliver good results, you agree to:
provide accurate information, content, brand assets and account access on time;
review and approve work within a reasonable time, usually 5 working days. Delays in feedback may extend timelines;
make sure any content, images, logos, product claims and offers you give us are accurate, lawful, and that you have the right to use them;
comply with the laws and advertising rules that apply to your business, including rules for regulated sectors such as healthcare, finance, education and real estate;
keep your passwords secure and remove our access when the engagement ends.
07Approvals and revisions
The Proposal states how many rounds of revisions are included. Once you approve a deliverable, such as a design, content, ad creative or campaign, further changes may be charged as extra work. Content published after your approval is treated as approved by you.
08No guarantee of results
Search rankings, ad performance, reach, leads and sales depend on many factors outside our control, including search engine and platform algorithms, competition, your market, pricing and your own sales process. We therefore do not guarantee any specific ranking, traffic, number of leads, return on ad spend or revenue.
We do commit to planning carefully, working to professional standards, following platform guidelines and reporting honestly on progress.
09Intellectual property and ownership
Your materials (logos, content, images, data) remain yours. You give us permission to use them to deliver the Services.
Final deliverables created for you, such as your website, final designs, content and ad creatives, become your property once all related invoices are paid in full.
Your accounts, including domain, hosting, website, analytics, ad accounts and social media pages, should be in your name. If we create any on your behalf, we will hand over full ownership.
Our tools and know-how, such as templates, frameworks, code libraries, processes, automation workflows and working files, remain ours. Where they form part of your deliverable, you receive a licence to use them for your business.
Third-party items (themes, plugins, fonts, stock media, software) are subject to their own licence terms.
Unless you ask us not to in writing, we may mention your business name and show completed work in our portfolio and marketing, without revealing confidential information.
10Confidentiality
Both of us will keep the other’s confidential information, such as business plans, pricing, customer data and account access, private. We will use it only for the engagement, and will not disclose it except to team members or service providers who need it and are bound by confidentiality, or where the law requires. This obligation continues after the engagement ends.
11Data protection
We handle personal data in line with our Privacy Policy and applicable Indian law. Where we process your customers’ personal data for you (for example leads, CRM contacts or chatbot conversations), you remain responsible for having a lawful basis and giving any required notices. We process such data only on your instructions and for the purpose of the Services.
12Ending an engagement
Either party may end a monthly retainer by giving 30 days’ written notice, after any minimum term stated in the Proposal.
Either party may end an engagement immediately by written notice if the other seriously breaches these Terms and does not fix the breach within 15 days of being told.
If a project is cancelled part-way, you pay for work completed up to the date of cancellation, and the advance is adjusted against it.
When an engagement ends, we will hand over deliverables and account access for which payment has been received.
13Limitation of liability
We are not liable for indirect or consequential losses, such as loss of profit, revenue, data or business opportunity.
We are not responsible for losses caused by third-party platforms, hosting providers, plugins, algorithm changes, account suspensions, cyber attacks outside our reasonable control, or content you supplied.
Our total liability for any claim relating to an engagement is limited to the fees you paid us for that engagement in the three (3) months before the claim arose.
Nothing in these Terms limits any liability that cannot be limited under applicable law.
14Indemnity
You agree to protect us against claims, penalties and costs arising from content, claims or materials you provided, your products or services, or your breach of applicable laws or these Terms.
15Using this website
Content on the Website, including text, graphics, design and code, belongs to Digital Udyami or its licensors. You may not copy or reuse it for commercial purposes without our written permission.
Website content is general information and not professional advice for your specific situation.
You must not misuse the Website, for example by attempting unauthorised access, spreading malware or scraping content.
Links to third-party websites are provided for convenience. We are not responsible for their content.
16Events beyond our control
Neither party is responsible for delays or failures caused by events beyond reasonable control, such as natural disasters, epidemics, government actions, internet or power outages, or platform-wide failures. Timelines will be extended for the duration of the event.
17Governing law and disputes
These Terms are governed by the laws of India. We will first try to resolve any dispute through good-faith discussion. If it is not resolved within 30 days, it will be subject to the exclusive jurisdiction of the competent courts having jurisdiction over our registered place of business in India.
18Changes to these terms
We may update these Terms from time to time. The latest version will always be on this page with the “Last updated” date. Changes do not affect an engagement already agreed in a signed Proposal, unless both parties agree.
19Contact us
If you have questions about these Terms, please contact us:
